KIAF: The Pakistan Tote

Carry the Cause!

“In July 2010 heavy monsoon rains left one-fifth of Pakistan's total land area underwater. Six months later and there is still an urgent need for food, clean water, and safe shelter. I developed this tote to help raise funds for the 10 million children affected by this flood disaster. For each tote sold, Rachel Roy will donate $20 to the U.S.Fund for UNICEF’s disaster relief and recovery efforts for the victims of the Pakistan floods.” 
- RR

Special thanks to my friends who signed the tote to help support the cause: Adam Glassman, Amy Astley, Amy Fine Collins, Amy Sacco, Andre Harrell, Andre Leon Talley, Andrew Saffir, Angie Martinez, Ann Caruso, Bobbi Brown, Brian Atwood, Catherine Keener, Charlotte Ronson, Daniel Benedict, David Lipman, Deborah Roberts, Derek Blasberg, Dian von Furstenburg, Donna D'cruz, Erin Fetherston, Estelle, Evangeline Lily, Fabiola Beracasa, Fern Mallis, Freida Pinto, Gayle King, Georgina Chapman, Glenda Bailey, Graydon Carter, Hamilton South, Harvey Weinstein, Helena Christensen, Hylda Queally, Iman, Ivanka Trump, Jay-Z, Jessica Stam, Jennifer Meyer, Jim Gold, Joe Zee, Justin Giunta, Karolina Kurkova, Keanu Reeves, Keren Craig, Lakshmi Menon, Laura Brown, Linda Fargo, Lele Rose, Lorenzo Martone, Lyle Maltz, Lynn Tesoro, Maggie Betts, Malaak Compton Rock, Margherita Missoni, Mariska Hargitay, Marisol Thomas, Marjorie Gubelmann, Mary Alice Stephenson, Michael Kors, Michelle Williams, Mindy Kaling, Minnie Mortimer, Molly Sims, Mortimer Singer, Naeem Kahn, Oprah Winfrey, Peter Davis, Rachael Ray, Rachel Zoe, Rob Thomas, Robin Wright, Roger Berman, Roopal Patel, Rosci Diaz, Sarah Michelle Geller, Selma Blair, and Sophie Theallat.

- 2,000 units sold
- Over $38,000 donated to UNICEF relief efforts
- Over 11 million media impressions generated drawing attention to the Pakistan story